Forces of Valor

Arthur Chan founded Unimax Toys in 1975 and began a journey that has provided families worldwide with innovative, high-quality toys, hobbies and collectibles and retailers & other business associates an honest, trustworthy, partner they can rely upon to deliver on every promise.

In 1975, Hong Kong was emerging as the toy capital of the world. Customers from every country visited Unimax Toys in search of high value products. Arthur promised them they could rely on Unimax Toys to deliver innovative products of the highest quality. He knew that following through on this promise would insure long-term success for his customers and, in turn, for his young company. That promise of innovation, quality and on-time delivery is central to the values under which Unimax Toys has since operated for nearly forty years.

Unimax Toys has seen many changes in its business and products over the years. We have developed exciting brands in-house and partnered with creative licensors to offer products that delight children, collectors and families worldwide. Unimax Toys embraces change and we fully expect to see our brands and product categories evolve over the years. Through all the changes and all the years, the Unimax team will never outgrow nor forget its founder’s core values. These values determine the way we work and the quality we offer and the unsurpassed treatment you can expect as a customer, partner and friend of Unimax Toys.